Monday, January 17, 2022

Presently By using Counterfeit News Sites?

Fake news sites have long been used and embraced by online marketers as a powerful sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and trying to find product reviews.

The FTC has recently placed a ban on fake news sites. Here's what to learn and what this implies for online marketing.

The common signs of a phony news site are whether supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources previously, and the sole reason that these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.

The way in which these fake news sites have gotten away with it previously by simply using paid advertising to get their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they have purchased a banner ad to seem on CNN's website

This is one of the major ways which these sites have been in a position to sneak under the radar seemingly playing by the rules as much as this point. However now the FTC has passed a brand new law which forbids the utilization of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.

It won't take lengthy with this to pass into other niches. If you've been using such sites as your landing pages, it could be time to begin looking for other options when it comes to marketing your products or services.

The FTC in addition has fall on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are exactly what they're talking about.

While the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The important thing as far as the FTC is worried is transparency in marketing.

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Saturday, January 8, 2022

What exactly factors looking for within a Product Review Site

Product Review websites abound on the internet, but they're not even close to all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased initially glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to earn money via affiliate links

Here really are a few ways to assess if a website and its owner(s) are only inside for the amount of money, or if they feature honest truly neutral, consumer-oriented product reviews:

1. Who Runs the Site? A genuine review site can have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Way too many sites that claim to be 'product review' sites are actually run by affiliates posing as "honest" reviewers, when actually their sole intent is to only recommend every product they write about

2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Exactly like scientific studies, there is a solid proclivity towards favorable bias of something if the reviewer didn't purchase it himself. The truth that a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to remain objective during the span of the review.

3. Does the Website Review an Variety of Products or Only One? A niche site that reviews many different products is more apt to be neutral and a genuine review site than a site where merely a single product is reviewed. Why would someone go to the trouble of building a website for just one product and then give it a negative review? Of course the review will soon be positive (although occasionally they may throw in a negative comment or two to provide the look of being impartial

Single-product-sites are well-liked by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then utilizing a domain of 'AcmeListBuildingSecretsReview' will usually give that site an increased position in the search engines.

4. Do the Reviewers Have Only Positive Items to Say about the Products They Review? A truly neutral product review site can have both positive and negative reviews. If all of the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of those of the consumer

5. Does the Review Headline Use the Word 'Scam'? This is a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title as well as to provide the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, as well as that phrase will mirror what folks enter the search box when they've questions about a product.