Fake news sites have long been used and embraced by online marketers as a powerful sales tool. You could have seen a phony news site or two before if you've been browsing the Internet and trying to find product reviews.
The FTC has recently placed a ban on fake news sites. Here's what to learn and what this implies for online marketing.
The common signs of a phony news site are whether supposedly legitimate news report video on a product along with a number of supposed icons from big-name and reputable news sources like CNN. These graphics indicate that the product has been featured on these reputable news sources previously, and the sole reason that these fake news sites can display these graphics is if their product truly has been mentioned and featured on these reputable news sites.
The way in which these fake news sites have gotten away with it previously by simply using paid advertising to get their product listed on these reputable sites. So when they say that their product has been featured on CNN, this simply means they have purchased a banner ad to seem on CNN's website
This is one of the major ways which these sites have been in a position to sneak under the radar seemingly playing by the rules as much as this point. However now the FTC has passed a brand new law which forbids the utilization of these sites as an advertising tactic. Several consumers were likely feeling betrayed and tricked until enough of these complained to get the Federal Trade Commission's attention.
It won't take lengthy with this to pass into other niches. If you've been using such sites as your landing pages, it could be time to begin looking for other options when it comes to marketing your products or services.
The FTC in addition has fall on using outlandish and specific claims or testimonials unless they're absolutely in a position to be proven. If you've ever visited a fat loss product's page online, you've probably seen what they're talking about. Claims about losing 100 pounds in 3 months and displaying a picture of a thin "after photo" person are exactly what they're talking about.
While the FTC is tightening its watch over affiliates, there are still methods to happily coexist and make serious money online through white hat marketing practices. The important thing as far as the FTC is worried is transparency in marketing.
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